Bold Lipstick Returns in 2026: What Search Trends Tell Us
US search data and trend forecasts point to renewed interest in bold lips—but a makeup trend is not a prescription for a permanent choice.
In October 2026, Allure reported renewed interest in bold lipstick, citing US search data and Pinterest. This trend concerns changeable makeup—not a recommendation for permanent lip color.
Where do the reported figures come from?
According to Allure, Spate data from Google, TikTok and Instagram in the US shows searches for “matte lipstick” rose by nearly 19% from September 2025 to August 2026. The article also cites Pinterest data showing a 121% increase in searches for “bold lip combo” on that platform.
These figures apply to the platforms and market named in the report. They should not be read as global sales data, evidence of popularity in Iran or demand for permanent lip shading.
Why are bold lip colors drawing attention again?
Experts quoted in the report describe part of the shift as a makeup cycle: after a period when balm, gloss and sheer colors were popular, some people are returning to more defined color and personal expression. The 2026 look is not necessarily the heavy matte lipstick of earlier years; blendable, velvety and blurred finishes are also part of the conversation.
Turn a makeup trend into a considered consultation
Lipstick can be removed and changed for the occasion; permanent makeup pigment does not offer the same flexibility. A trend photo alone is not enough to choose a shading color: natural lip tone, skin undertone, pigment history and the healed result should all be considered individually.